Online reviews shape how new guests discover a restaurant. The best review strategy begins before a comment is posted: make it easy for guests to share feedback while the team still has time to respond.

Collect feedback at the right moment

A QR code on the table, receipt, or takeaway packaging can open a short conversation. Guests can report an issue, leave a suggestion, or say what they enjoyed without searching for a manager.

Route problems quickly

Consider a simple service-recovery flow:

A guest reports that an item arrived cold.
The assistant collects the table or order reference.
The issue appears for the responsible team member.
Staff decide how to resolve it in person.

AI should organise and route the feedback; the restaurant team owns the response.

Invite satisfied guests to review honestly

After a positive experience, provide an easy link to the restaurant's chosen review platform. Do not filter, manipulate, or incentivise only positive reviews in ways that breach platform rules. A neutral invitation is more credible.

Connect feedback with the next visit

Review themes can reveal recurring issues in service, menu clarity, or waiting times. Use those insights to improve operations, then make the next reservation easy with a structured booking flow.

Measure resolution time and recurring themes—not just star ratings.